Enclothed Ireland

With restrictions in place during lockdown, fitting rooms were closed at the same time ecommerce was exploding. I saw a gap and opened an on line shop with try-on capabilities the first in Ireland! Customers could now see what they would look like in the clothes, confirming the fit before adding to cart and having a bit of fun along the way!

The goal was also to champion little brand innovation with limited runs to strive for zero waste. I managed to secure uber cool nordic sustainable brand Host & Var who have graced the covers of Vogue and a plethora of sustainable platforms which was a major coup.

Responsibility for the copywriting of the entire website including product descriptions and social copy.